INVESTIGATION AT THE SIA

unknown-cow-competition

Who will be the horned star of 2027?

The future breed honored at the SIA 2027 has not yet been revealed… and there’s a prize for the person who manages to guess it.

Each year, the Paris International Agricultural Show highlights a cattle breed through its famous mascot cow. For 2027, its identity is still top secret. But clues are starting to appear on the SIA social media channels.

A region, a color, a distinctive feature, a local specialty… It’s up to you to investigate, piece together the clues, and guess which breed will take center stage—and maybe win a drawing for a bunch of great gifts!

Solve the case
This year, 6 breeds are in the running: Gasconne, Ferrandaise, Montbéliarde, Simmental, Rouge des prés, and Brune.
Six cows representing the Gasconne des Pyrénées, Ferrandaise, Rouge des Prés, Montbéliarde, French Simmental, and Brune breeds, shown on a light background, for the SIA 2027 contest.

How to participate?

Follow the clues posted on the Paris International Agricultural Show social media, keep your eyes peeled, then fill out the form with your answer.

The lucky winner will be selected at random on the day of the official announcement, June 17 🐮

Minimalist illustration of an investigation featuring a magnifying glass, hoofprints and a checklist, in a modern graphic style

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Gift basket filled with French gourmet products, wrapped in clear film with a ribbon, accompanied by two entry tickets for SIA 2027 and a photo of a cow silhouette at sunset, for the contest.

To win:

Among the correct answers, one participant will win:

  • 2 free entry tickets to SIA 2027
  • A surprise basket filled with award-winning products from the Concours Général Agricole
  • a meet-and-greet and a souvenir photo with the SIA 2027 mascot cow

 

Yes, a real photo with the future star of the SIA! Enough to make the whole family jealous.

View the contest rules