The Paris International Agricultural Show reinvents itself with a modern and inclusive new visual identity.
In addition to a completely redesigned layout of sectors and pavilions, the Salon presents a renewed visual identity, faithful to its history and resolutely looking towards the future.
This dynamic is reflected in a logo and its variations that are more readable and rounded, with soft, organic, and human shapes, inclusive, capable of encompassing both the agricultural sector and all audiences.
The color palette retains its iconic shades while gaining in brightness, vibrancy, and modernity. The pictograms have been simplified for greater clarity. The international dimension of the SIA, increasingly asserted each year, is fully integrated into the visual identity with the inclusion of the world map, a globe as a central element.
Beyond the graphics, this evolution expresses a strong conviction: the SIA is a show in motion, a reflection of agriculture that reinvents itself every day. Each transformation, in both spaces and visuals, tells this shared story and highlights the vitality of the agricultural world.
The SIA changes, but remains faithful to its mission: to be the unmissable meeting point for enthusiasts and professionals, fostering dialogue, exchanges, meetings, and education.
New Identity – Keywords
- Roundness & Humanity: proximity, inclusivity
- Energy & Dynamism: vitality, modernity
- Clarity & Readability: simplicity, accessibility
- Colors & Freshness: brightness, contemporaneity
- Openness & International: universality, diversity