SIA'ttitude at SIA 2026

SIA'ttitude at SIA 2026: Groupama invites you to experience a more responsible show

The Salon International de l'Agriculture 2026 marks a significant step forward in collective responsibility. This year, the SIA launches the SIA'ttitude — its official code of conduct — to make every visit a respectful, inclusive and environmentally conscious experience.

Groupama, a longstanding partner of the SIA, is proud to support this ambitious and tangible initiative.

What is the SIA'ttitude?

The SIA'ttitude is built around three core commitments, designed with every visitor in mind.

Living well together

A welcoming environment suited to all audiences, respectful behaviour between visitors and exhibitors, and a mindful approach to alcohol consumption. The SIA 2026 is a show designed to be enjoyable for everyone.

Respect for animals

Rigorous welfare standards and optimal sanitary conditions for all animals, permanent veterinary supervision, and educational signage to raise visitor awareness of animal wellbeing.

Respect for the environment

Energy sobriety, thorough waste management (sorting and reuse), and ongoing visitor awareness of eco-friendly practices throughout the show.

Groupama in action: free hydration and eco-cups

To bring these values to life, Groupama is introducing two concrete initiatives at the heart of the show:

• A free water bar to allow all visitors to stay hydrated without single-use plastic.
• The distribution of eco-cups to significantly reduce waste generated during the event.

These initiatives reflect Groupama's core belief: a company's environmental commitment is measured by its actions, not merely its words.

Join the movement: "I'm adopting the SIA'ttitude! Responsible, together"

Every gesture counts. By adopting the SIA'ttitude at SIA 2026, you play an active part in building an agricultural event that is more sustainable, more humane and more respectful of our planet.

Come and experience SIA 2026 with Groupama — because a responsible show starts with you.