Former mascot cows
Find out how the breed to be showcased is chosen, followed by the selection of the mascot cow for the show
A fixture at the Salon for many, many years, the cow became from the 2000s onwards a true symbol that personifies and embodies the Show. Since 2011, the cow’s name, breed and age have been featured on the official poster: this marks the beginning of the true saga of the cows who serve as muses!
Choosing the breed in the spotlight
Any breed of cattle may apply to be the show’s ambassador. In the 2000s, it was difficult to find applicants, but in recent years there has been a rush of competitors. Once the applications have been received, the Show organisers select one breed or the other, taking into account criteria such as alternating between dairy and beef breeds, a balance between breeds with small herds and those with large herds, and a balance between regions. It is the chair of the Selection Organisation for the chosen breed (OS) who selects both the cow itself and, above all, the farmer who will be required to devote part of their time over several months to promoting the Show . Being the breeder of the show’s mascot cow is a real job that takes several months. He may take up to two days off a week, starting in December!
The role of local authorities in supporting breeds
The Breed Conservation Organisations , which are responsible for the conservation and promotion of a breed, are receiving increasing support from local authorities. The breeds rely on their regions, departments or associations of local authorities, all of which are always there to support them. This is all the more true of the breed in the spotlight, which brings together numerous local institutional stakeholders. The exhibition organisers are encouraging the selected breed to adopt a broad approach and to engage with as many contacts as possible, so that its presence at the exhibition can make a significant impact on several levels in terms of communication.